COVID-19 drops Samsung's sales in Europe, boosts them in LATAM in Q1

Last updated: June 3rd, 2020 at 16:50 UTC+01:00

The COVID-19 pandemic left a big marker on the smartphone marketplace in Q1 2020. Across Europe, the segment shrunk by 7% year-on-twelvemonth and 23% quarter-on-quarter. Samsung maintained the lead in Europe, only it'southward smartphone sales market place share dropped 2% year-on-year. Counterpoint Research highlights that Q1 is by and large a slower time of the year in terms of smartphone sales, but this phenomenon was farther accentuated in 2020 by the coronavirus outbreak and the lockdowns that followed.

Many European countries entered varying stages of lockdown in March, with virtually offline stores and businesses endmost downwards in an effort to maintain social distancing. Italy was nigh-impacted in Q1 2020 in terms of smartphone sales, registering a 21% year-on-yr decline. Nevertheless, Samsung had a 39% market share in Italian republic, the largest share in all the European countries mentioned past the market place research firm in the recent analysis.

The least afflicted country was Russian federation, recording only a one% year-on-year drop. Huawei maintained the lead in Russian federation with 33% market share, while Samsung was second with 19%. Across all Europe, Samsung had a 35% market share in Q1 2020 and was followed by Apple tree (32%) and Huawei (13%).

Samsung boosts smartphone shipment market share in LATAM

Smartphone sales accept also dropped considerably in LATAM countries, according to the research house. In Q1 2020, the smartphone marketplace in Latin America registered a massive quarter-on-quarter decline from xxx.1% to xx.eight%.

However, Samsung was not only able to maintain its dominant position in LATAM countries, simply besides boosted its smartphone shipment market place share from 35.iv% in Q1 2019 to 37.9% a year later on. Every other major smartphone brand except for Samsung and Xiaomi have had their shipment market shares drop past the end of the outset quarter, in large role due to the coronavirus outbreak.